Seattle Tech Roundup: Key Stories from September 14, 2025

This week’s top technology and startup news from Seattle, as reported by GeekWire.

Amazon Shifts Fulfillment Strategy: The e-commerce giant is ending its ‘commingling’ policy, a longstanding practice of combining identical products from various sellers. This change aims to improve order accuracy and customer satisfaction.

Apple Acquires WhyLabs Team: Apple has welcomed the founding team of WhyLabs, the Seattle-based startup, marking a strategic move in the company’s data analytics efforts.

LumiThera’s Vision-Saving Technology: LumiThera continues to develop a device designed to improve vision and combat age-related macular degeneration, offering hope to patients with this condition.

New Leadership at Read AI: Justin Farris, a seasoned product leader from Zillow and GitLab, has joined Read AI as Vice President of Product, bringing valuable experience to the growing startup.

Tin Can’s Growing Popularity: The innovative Tin Can toy has gained significant traction, resonating with parents, children, and now attracting investment from venture capital firms.

Ethosphere Secures Seed Funding: Ethosphere, a Seattle startup specializing in voice AI for retail, recently raised $2.5 million in a pre-seed round, demonstrating the strong interest in AI solutions in the retail sector.

Seattle Leads AI Investment: Data reveals that Seattle is now ranked as the fourth-largest recipient of AI funding in the United States, reflecting the city’s burgeoning tech ecosystem.

Seattle as a Hub for AI Life Sciences: Seattle is increasingly recognized as a premier location for building AI-driven companies in the life sciences field.